According to the researchers from
Facebook, Cornell University and the
University of California, San
Francisco, emotions can be
transmitted through social
networking.
It means that positive Facebook posts
will cheer you up while negative ones
will sadden your mood.
The purpose of this study was to find
if emotional contagion can directly
influence a person online.
The study, entitle Experimental
evidence of massive-scale emotional
contagion through social networks
has collected the information from
700,000 users.
For a week in January 2012, the News
Feed of these users has been
decreased with the positive and
negative contents.
Research paper states, “When
positive expressions were reduced,
people produced fewer positive posts
and more negative posts; when
negative expressions were reduced,
the opposite pattern occurred.”
The subjects didn’t know that they
were the part of the study but this
was allowed according to the policies
of Facebook.
The Facebook updates weren’t seen
by human researchers directly.
Software was used to separate
positive and negative posts.
According to this research, using
Facebook directly influence emotions
of the users.
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